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Others say...
"Persuasion" This is a good book, but I would say it needs some more stories to help round it out. Gets into alot of specifics, and lists, that are helpful, but get to be a little boring. All in all, a very informative book, and helpful to know. Also easy to apply what is learned. "A more indepth version of Verbal Judo" I read this book prior to reading verbal judo. I read this book from cover to cover in about 2 days. I strongly suggest this book to anyone who is interested in interpersonal communications and subconcious message delivery. I think its much more in depth and user friendly than reading verbal judo...not to talk too much about verbal judo but its very dry and not very explanitive. I found this book to be worth the extra few dollars it was more than the counterpart. My hats off to the author for a well written book that was quite entertaining and educational. I hope others enjoy this book as much as i have, i lend my copy out regularly, and it comes back a few days later always with positive reviews. "Very Poorly Written" As with another book of Hogan's that I reviewed, I am shocked by the poor writing skills of this communications guru. The text is all over the place. The so-called covert technqiues (many are run-of-the-mill techniques from sales and customer service) beg for meaningful examples. They are just not there. There are sentences that boggle the mind. Two separate techniques are virtually identical. The authors lose track of their own writing: they talk about how they referred to the power of the word "because" when they actually had not referred to it. Their own index disagrees with them. Surprisingly, there is one chapter that actually demonstrates Hogan's power to communicate. He relates a story about his youth and how he learned persistence and overcame adversity. In this re-telling, he skillfully demonstrates the techniques he applied. Sadly, the rest of the book is nothing like this one chapter. "Excellent overview or presuasion." This book is great for quick reference when dealing with persuasion. Most of it is NLP and some other tactics such as mirroring to create rapport. It covers some aspects of Milton language and how it is used. My opinion, good book! "Poor writing, apparent lack of editing; some helpful content" Hogan's Covert Persuasion certainly contains some useful tips. But Hogan writes in a juvenile and sloppy style that robs him of credibility. To make matters worse, the book seems not to have been edited at all. Entire paragraphs are duplicated by redundant writing or, in a few cases, apparently as a result of cut-paste errors. Spelling mistakes add holes to an already sinking ship. The book's 208 content pages could easily and usefully be condensed to 100. Chapter 8, for example, claims to offer "20 keys to using covert persuasion in a story." But most tips merely repeat each other. Tips 1-3 and 10 are "know your purpose in telling the story." Tips 12, 16, 17, and 20 are "Directly quote your characters, especially when complimenting yourself." Hogan offends the reader with poorly constructed sentences and rambling chapters. It is a struggle to understand this book -- not because it is complex, but because the writer (and editor) couldn't be bothered to polish and condense the content. On page 130, a section header tells us "Lazy Is the Natural State of Mind." No kidding.
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Covert Persuasion: Psychological Tactics and Tricks to Win the Game
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What our customer's say! "Well Thought Out", I bought this book based on a reference in Secrets of the A Game by Logan Edwards. Both of these books are excellent. Although the tactics in Covert Persuasion might be tricky for some guys, I didn't have a problem with it. Definitely on par with Mystery Method, perhaps even better. I highly recommend it. "Great information - must concentrate - technical and slightly laborious.", To be fair, I have not read the book cover to cover yet - rarely do. I must give it four stars, because the information is accurate and extremely useful. However, this book is not an entertaining read. The book does not flow well - one must search diligently for specifics. I purchased the book hoping that it would be a quick reference book - that - it is not - although the information provided is accurate and engaging - it requires a concentrated amount of time and attention to the material to grasp the concepts clearly. I was hoping for something to review quickly and to subsequently use as reference for situations requiring persuasive discourse. It does not lend itself well to this scenario, yet does provide valuable information. Excellent information, accurate and useful - slightly difficult to digest. "some interesting techniques", very interesting read. some of the techniques used by interrogators to determine if someone is lying was useful. would recommend "Valuable and easy-to-digest", This book is good. It's no miracle that will turn you into a sales-ninja, but it has a lot of good information. A lot of the stuff in here will be self-evident to people who persuade for a living like copywriters and salespeople... even preachers. Just plain useful and worth reading. No one part stood out as being jaw-droppingly informative. It's a steady horse that delvers good, often usable information from beginning to end. "Excellent read for any Salesperson or Public speaker", I am a Kevin Hogan fan after taking one of his seminars, he's the real deal. BTW, I took the seminar on personal referrals of colleagues who he personally helped the year before negotiate a major salary increase. Back to the book, the chapter on 20 Keys to persuasion in a story should be required reading for anyone in sales and public speaking. You've got to understand why you are telling a story and HOW to make it not just better, but captivating. This book changed the way I deliver presentation! Before this book, the technical nature of my presentations would, understandably, put people to sleep. Now, I have the audience captivated and sold in the "pretalk" before I even start the formal presentation...the technical data becomes a formality. Because I followed Kevin's advice. I admit it was disconcerting at first to push myself out of the typical seminar drone comfort zone, but the results have been fantastic. AND I love giving seminars and presentations now, I look forward to them! If you are in public speaking or any role where your ability to persuade it key, I hightly recommend this book. 
Read this reviews before You buy... "simply a rewrite of the Psychology of Persuasion", This book, although well written and well laid out, is simply a rehash of Hogan's earlier book, "The Psychology of Persuasion". This book introduces literally nothing new, simply reorganizing the material. If you own the Psychology of Persuasion, do not purchase this book. Otherwise, definitely buy one or the other. (As an aside, I find it amusing that Hogan and his publisher believe the key to sales to be re-introducing the same material in different works, rather than creating "new editions". They may be right, but as someone who almost bought two "identical" books, it's a little annoying!) "waste of time...", Terrible waste of time and money. If you do really do want to learn something about persuasion get to the best nlp, L. Michael hall book time lines and communication coach, sleight of mouth by Diltts or gut impact by Fuentes, another good work done by Nathan Blaszak how to hypnotize anyone... "Persuasion Master does it again! ", Once more Dr. Kevin Hogan delivers a quality, content filled power house of a book. Anyone who wants to understand how to persuade others, do it quickly, and do it so everyone wins, needs to read this book. Kevin has filled the pages between these covers with high powered proven tools that anyone can apply. Caution, these tools really do work! "Structured, well explained, practical and... persuasive", Do you really want to learn the art of persuasion? This is a trick question - you will understand it after reading the book. I have to say that even after reading it, I do not believe real persuasion is to play a trick on someone. You can fool someone, but in the long run you will get caught and this type of "persuasion" will catch up with you. I am simply not interested in that subject, so I was quite ready to throw the book, if it proved to trumpet the value of tricking someone. The use of the word "trick" in the title is unfortunate, because the book, with a few exceptions, is not a repository of tricks, but a pretty good analysis of successful communication. The writing is clean and clear. There are no complex theories, statements of advice are explained in a straightforward manner. The reader could appreciate the purposeful style. Although the tactics are listed using a dry numbering system ("Covert Persuasion Tactic #32), they are grouped in chapters following well defined concepts. I thought the authors handled quite well the delicate issues of emotion and belief. One of the positive aspects of the book is that the reader can follow a system to educate new, better communication habits. Some readers could find observations that provoke thinking beyond the simple idea of persuasion. The authors make an effort to simplify the message of persuasion (they have to persuade you, right?), but they also emphasize the fact that one has to put in more effort in order to get better results. It is about being motivated, knowing what you want and hard work. Some of the more interesting concepts in the book are: - People don't believe in something because of a specific reason, they just do - Always be outcome focused, imaging final product - Avoid mind drifting, which is caused by tiredness - Focus requires energy - Anticipate, always anticipate - Beware when someone else's agenda is on your to-do list - Communicate with intention The title and the introduction style do not do justice to the book. It has more depth than it lets you believe. It is better if you take your time and read it slowly - and think about it, rather than skip through it. Overall, the book is useful, even if you are already familiar with some of the concepts. Occasionally, the book drops the quality by dipping into sales demagogic rhetoric (just ignore that), but considering the size of the covered territory, it has remarkable tempo and interestedness. I am writing this review a month after I read the book and I can say that a few ideas in the book are sticky: they stay with you for a while. That means the book is onto something. "Be A Sales PRO! Read This Book!!", Far more than others, Kevin Hogan synthesizes and makes accessible vast amounts of technical and scientific knowlege.....not for the academic, but for the average "sales guy"....those of us who are actually selling and marketing every day and need to know and use this stuff quickly . This is "our" guy. And this stuff works. Its all here. The only thing better is to see him in person! I know. I've read, I've used it, I've been successful with it. Buy this book, read it, do what it suggests, then write Kevin and tell him THANKS. |
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