Others say...

"Wonderful rice cooker!"
I've had this cooker for a few weeks now and just love it! I've just cooked basmati long-grain rice in it and it turns out perfect every time. You can cook as little as 1 cup of rice in it perfectly. A note about the 1 cup of rice: Zojirushi supplies a plastic measuring cup to use for measuring the dry rice. It holds about 6 oz (roughly 3/4 of a cup). Just keep this in mind when deciding how much rice you want to cook - you gt about 3 times the dry amount when cooked. Today I made the gaba brown rice for the first time - it's wonderfully chewy. Wanting to start incorporating more whole grains into my diet, I had been wondering about cooking other grains in it. I found 'The Ultimate Rice Cooker' cookbook by Beth Hensperger & Julie Kaufman here on Amazon, bought it and just received it yesterday. I highly recommend both of these - the cooker is expensive, but as others have stated it's worth it if you're wanting to eat more brown rice, or any other rice for that matter. The 'Ultimate Rice Cookbook' has lots of great recipes to use in this cooker - I can't wait to try all the variations. See my review under the cookbook for more info on it.

"Rediscover Rice!"
Yes, this rice cooker is crazy expensive, but worth it. I agree with all the other reviewers that the rice comes out perfect every time, even if you leave it warming for hours. We only eat brown rice, and were disappointed with previous rice cookers that left the rice crunchy, with that disgusting hard crust at the bottom of the pan. With this cooker, every grain is perfect. We also use the "porridge" setting to cook steel cut oats and hot cereal. We do reduce the amount of water the cooker recommends for porridge, to create a thicker end product. This is just a personal preference, however. This cooker is goof proof. The timer is simple to set, and I find the little melody that plays when the cooktime begins and ends to be adorable. Since buying this product, we've been using it several times a week and eating healthier as a result. It's expensive, but take a deep breath and make this investment. You won't be disappointed.

"Great Machine"
Great machine for cooking rice of all kinds. Very easy to clean, too, even when cooking brown rice with azuki beans. Has a steam capturing devise which prevents too much steam from escaping into your kitchen.

"Rice wasn't rice before the Zojirushi came into my kitchen!"
We thought we knew what rice was supposed to be like when we used our Costco Aroma Rice Cookers--we would just, as a matter of course, replace the old ones with the same brand... Until this time.
After reading up on consumer reviews and Japanese sites, we opted to try the Zojirushi Induction Heating Rice Cooker. The stainless steel is STUNNING--the pictures do NOT do it justice--it is gorgeous on my countertop--a piece of furniture, like the KitchenAid Mixer. It is easy to set up (clock time, etc) and easy to use. (The directions are very clear.) I tried some Jasmine Rice in it for our first try--and WOW! I was totally amazed! Each piece of rice is perfect in every way. I have never had such results before. Perfect temperature, perfect texture, perfect stickiness, perfect taste. The aroma in the kitchen fills the house and it's wonderful.
There is very little steam (unlike most rice cookers) and it is very easy to clean up. It keeps the rice at that perfect temperature for hours--even longer with the extended warm feature.
I know it's expensive--but in this case, I truly believe you get what you pay for. If you want to know what rice is supposed to be like--you must get one of these! Zojirushi makes a couple of different types of rice cookers--and I have heard that they are all terrific. This one cooks with induction heating, which uses magnets... the unit doesn't get hot...
If you can--get this one!


"The best rice cooker out there"
We have had this rice cooker for a week now and have already tried all its settings. It's unbelievable how this cooker makes fluffy, moist rice where each grain stands out without getting sticky. This happens whether you put in Basmati rice, Sushi rice or brown rice. It's astounding how the rice remain fresh, warm and hardly dry out. That was a big change for us, having used no-good Oster rice cookers until we went to a Japanese supermarket and saw how cool and functional this unit looked. We are now eating more (healthier) brown rice and not throwing away any rice the following day. The Japanese sure know how to cook rice.

The menu is simple but offers plenty of choice. The inside bowl is heavy and made of Stainless Steel and has deep and clear marking to help you add the right amount of water without having to use cups. The melodies are a bit of a nuisance, but you wouldn't hear them over your dishwasher, so that's quite all right. The cooker does take twice as long as other, cheap rice cookers, but the ensuing taste is worth the wait.

Without a doubt, the machine is beautiful. If you really want to eat great rice every time and can afford the price, this is your best choice.